PAID MEDIA
Elara Associates plans and manages paid campaigns across Google, Microsoft, Meta, YouTube, and programmatic display. We build each channel around your specialties, locations, appointment capacity, and accepted insurance, then track results to booked appointments.
Healthcare-focused team
Revenue context
THE PROBLEM
Paid media can fill a schedule quickly, but healthcare adds complications that general agencies often miss:
THE SOLUTION
We start with your business goals: which services to grow, which locations need volume, how many new patients each provider can see, and which payers you want to attract. From there, we assign each channel a job.
Every campaign is reviewed against platform healthcare policies before launch.
SERVICES INCLUDED
01
Paid media strategy and channel planning
02
Audience research and local market analysis
03
Google Ads and Microsoft Advertising management (see PPC)
04
Meta (Facebook and Instagram) advertising
05
YouTube and video advertising
06
Display and remarketing campaigns (where compliant)
07
LinkedIn campaigns for B2B healthcare services
08
Ad copywriting and creative direction
09
Landing page recommendations and build support
10
Healthcare ad policy review and certification guidance
11
Call tracking and form conversion tracking
12
Budget pacing and cross-channel allocation
13
Monthly reporting and review meetings
BENEFITS
Not spread evenly across channels.
And account issues through pre-launch review.
Across search, social, and display.
So you don't pay for demand you can't schedule.
Informed by your credentialing status.
From spend to booked appointments.
Of offers, messaging, and landing pages.
OUR PROCESS
01
We review current accounts, tracking, landing pages, and competitors in your area.
02
We define goals, budgets, audiences, and KPIs for each channel.
03
Campaigns, creative, and tracking are built and checked against platform healthcare policies.
04
Campaigns launch with structured tests on messaging, audiences, and landing pages.
05
Budgets move toward channels and campaigns with the lowest cost per booked appointment. Reporting cadence: Weekly updates during launch, then monthly reports and a review meeting.
WHY CHOOSE ELARA ASSOCIATES
familiar with platform health policies.
Our billing and credentialing teams inform which services and payers to promote.
with call and form tracking.
so paid and organic efforts support each other.
a Performance Marketer who owns your account.
Budgets depend on your market, specialty, and goals. Our minimum ad spend is $50 per day. We recommend a starting budget after reviewing local competition and search demand.
Search usually drives the most immediate appointment requests. Social and video are useful for awareness, elective services, and local reach. The right mix depends on your services and patient demographics.
Not always. Platforms restrict certain healthcare services and may require certification. We review your services against current policies before launch.
We review tracking setups for privacy risk and recommend approaches that limit the sharing of sensitive information with ad platforms. Your legal counsel should confirm the final approach.
Search campaigns can generate inquiries shortly after launch. Social and display campaigns typically need several weeks of testing to optimize.
Request a paid media audit and we’ll review your current campaigns, tracking, and spend efficiency.
