EMAIL MARKETING
Your existing patients are your most valuable audience. Elara Associates builds email programs for recalls, preventive care reminders, reactivation, and practice updates, using platforms and processes suited to healthcare privacy requirements.
Healthcare privacy awareness
Connected to scheduling data
THE PROBLEM
Patients rarely leave because of a single bad experience. More often, they simply don’t come back. A missed annual visit becomes a missed year. Meanwhile, most practices:
THE SOLUTION
We design programs that match how patients use your practice:
We help select email platforms that fit your privacy requirements, including vendors willing to sign a BAA where needed, and keep sensitive clinical details out of messages.
SERVICES INCLUDED
01
Email program strategy and audience segmentation
02
Platform selection and setup support
03
Recall and preventive care reminder sequences
04
Patient reactivation campaigns
05
Monthly or quarterly newsletters
06
New provider and service announcements
07
Review request automation
08
Email copywriting and template design
09
List hygiene and consent management
10
Deliverability setup (SPF, DKIM, DMARC)
11
A/B testing of subject lines and content
12
CAN-SPAM compliance review
13
Reporting on opens, clicks, and appointments booked
BENEFITS
Through timely reminders.
From reactivated patients.
Compared with acquiring new patients.
Through useful education.
From satisfied patients.
With clear consent practices.
OUR PROCESS
01
Assess your patient list, consent status, and current tools.
02
Define segments, sequences, and a content calendar.
03
Set up the platform, templates, automations, and tracking.
04
Send, monitor deliverability, and test.
05
Monthly reporting on engagement and appointments.
WHY CHOOSE ELARA ASSOCIATES
in every workflow.
where systems allow.
for reminders and follow-ups.
so every email has substance.
not just open rates.
Email can be used in compliance with HIPAA when the right platforms, agreements, and content practices are in place. Some marketing messages may require patient authorization. We work with your compliance lead or counsel to confirm the approach.
Appointment and care reminders relate to a patient’s treatment. Promotional messages about services have additional rules. We help you separate them and handle each appropriately.
Most practices send a newsletter monthly or quarterly, plus automated reminders based on care schedules.
Email mainly supports existing patients and referrals. For new patients, it works best alongside SEO, PPC, and social.
We recommend a platform based on your needs and privacy requirements.
Let’s plan an email program that keeps patients connected to your practice.
