PERFORMANCE MARKETING
Performance marketing connects every dollar of spend to a measurable result. Elara Associates tracks the full path from ad or search result to booked appointment, and where your systems allow, to collected revenue, then shifts budget toward what produces patients.
Revenue data access
Full-funnel view
THE PROBLEM
Practice owners want to know one thing: Is our marketing bringing in patients who pay? Most reports can’t answer it.
THE SOLUTION
We build the measurement foundation before scaling spend:
We also look beyond the ad. If calls go unanswered or forms aren’t followed up quickly, we identify the gap and recommend fixes, including AI agents for after-hours response.
SERVICES INCLUDED
01
Performance marketing strategy and KPI framework
02
Cross-channel attribution and reporting
03
Cost per lead and cost per booked appointment tracking
04
Call tracking and call outcome analysis
05
Conversion rate optimization for landing pages
06
A/B and multivariate testing
07
Budget modeling and monthly reallocation
08
Lead response and intake process review
09
Patient lifetime value estimates by service line
10
Dashboard setup scoped to your requirements
11
Multi-location performance comparisons
12
Quarterly growth planning
BENEFITS
For owners and executives.
Month over month.
From tested landing pages and faster follow-up.
For groups.
Of patient volume and marketing needs.
Once intake gaps are fixed.
OUR PROCESS
01
We check tracking, attribution, and how leads move from first contact to appointment.
02
We define targets by service line and location.
03
We set up tracking and dashboards connecting spend to outcomes.
04
We launch structured tests and increase investment in proven campaigns.
05
We review results and move budget to the most efficient channels.
WHY CHOOSE ELARA ASSOCIATES
Our billing team understands collections and payer mix, which most agencies never see.
including intake and scheduling.
We move budget based on results, not on which service we sell.
for lead response and appointment reminders.
for owners, CFOs, and boards.
FAQ
Still have questions? Talk with our team.
Performance marketing focuses on measurable outcomes like booked appointments and cost per patient, and adjusts spend continuously based on those results.
Often, yes, depending on your systems and privacy requirements. We’ll explain what’s possible after reviewing your setup.
No. Smaller practices benefit from knowing which efforts work, though the level of data connection may be simpler.
Any paid or organic channel we manage for you, such as PPC, paid social, SEO, GEO, and email, can be included in the measurement framework.
Most practices need at least 60–90 days of clean tracking data for confident reallocation decisions, depending on volume.
Book a growth strategy call and we’ll review your current tracking and show you what a performance framework would measure.
