MARKETING AND DEVELOPMENT
SEO, PPC, paid media, GEO, social, email, content, and branding for medical practices, measured by booked appointments. Get a free audit.
Campaigns measured by booked appointments
Monthly performance and call reviews
MARKETING TIED TO REVENUE
A strong marketing program brings in the right patients for the right services, with the insurance your practice accepts. We plan campaigns around your capacity, your specialties, and your payer contracts, then track results through to booked appointments.
Every program includes call tracking, form tracking, and a monthly performance review.
SERVICES
Elara Associates plans and manages paid campaigns across Google, Microsoft, Meta, YouTube, and programmatic display.
Patients look at a practice's social profiles to judge whether it's active, approachable, and credible.
Most patients start their search for a provider online.
Performance marketing connects every dollar of spend to a measurable result.
When someone searches for a specialist near them, your practice should appear at the top.
Patients now ask AI assistants and AI-powered search engines which provider to see and what a treatment involves.
Your existing patients are your most valuable audience.
Elara Associates writes service pages, articles, patient guides, and video scripts for medical practices.
A clear brand helps patients remember you, helps referring physicians recommend you, and helps recruits choose you.
WHY ELARA
A named account lead coordinates billing, marketing, and automation. You don't manage three vendors.
We check credentialing status and payer mix before campaigns launch, and we report on booked appointments, not impressions.
Monthly reviews cover collections, denials, A/R aging, and patient acquisition, with specific next steps.
Coding and billing work is handled by AAPC-certified coders.
We follow HIPAA requirements and sign a BAA before any patient data is shared.
AI handles repetitive steps. People review anything that touches a claim, a patient message, or a clinical record.
HOW WE WORK
01
We review your current billing reports, payer mix, marketing performance, and workflows to establish a baseline.
02
You receive a written plan with priorities, timelines, and KPIs. We set up system access, sign the BAA, and coordinate the transition with your team.
03
Your dedicated team runs billing, campaigns, and automation according to documented workflows, with regular check-ins during the first 90 days.
04
Monthly performance reviews compare results against your baseline and set the next round of improvements.
By booked appointments, cost per booked appointment, new-patient volume, and, where systems allow, revenue from marketing-sourced patients. We also report on rankings, traffic, and engagement as supporting metrics.
Many practices see early improvement within a few months, with stronger results over six to twelve months. Competitive markets take longer.
PPC is search advertising on Google and Microsoft. Paid media covers all paid channels, including social, display, and video. Performance marketing is the measurement and budget approach that ties all channels to outcomes like booked appointments.
Generative engine optimization improves how AI-powered search tools, such as Google AI Overviews and ChatGPT, understand and cite your practice. It builds on strong SEO.
It can be, with the right approach. Ad platforms restrict certain health targeting, and website tracking tools need careful configuration. We review setups for privacy risk and recommend that your counsel confirm the final approach.
Book a consultation and we’ll review your current billing performance, marketing results, and front-office workload. You’ll leave with a clear list of priorities, whether or not you decide to work with us.
