PPC MANAGEMENT
When someone searches for a specialist near them, your practice should appear at the top. Elara Associates builds and manages search campaigns on Google Ads and Microsoft Advertising, with keyword strategy, ad copy, landing pages, and tracking focused on real appointment requests.
Healthcare search expertise
Landing pages included
THE PROBLEM
Search advertising works when it’s managed closely. Without regular attention, accounts drift:
THE SOLUTION
We structure campaigns by service and location, write ads that answer what patients are searching for, and send each click to a page designed to convert.
SERVICES INCLUDED
01
PPC account audit and restructure
02
Google Ads and Microsoft Advertising management
03
Keyword research by service line and location
04
Negative keyword management
05
Ad copywriting and ad asset setup (call, location, sitelink)
06
Local service area and radius targeting
07
Landing page design and optimization
08
Conversion tracking for calls, forms, and online booking
09
Bid strategy management
10
Google Business Profile and location asset linking
11
Competitor ad monitoring
12
Healthcare ad policy compliance review
13
Monthly reporting and review meeting
BENEFITS
In your service area.
Through tight keyword and location control.
From focused landing pages.
Of calls and forms to campaigns.
On which services and messages attract patients.
That scale with provider capacity.
OUR PROCESS
01
We review structure, keywords, search terms, tracking, and landing pages.
02
We map keywords to services and locations and estimate budgets based on local competition.
03
Campaigns, ads, landing pages, and tracking are set up and tested.
04
Search terms and results are reviewed frequently during the first weeks to remove waste.
05
Bids, budgets, ads, and landing pages are improved based on cost per booked appointment.
WHY CHOOSE ELARA ASSOCIATES
and familiarity with medical ad policies.
not an afterthought.
We know which payers you accept and avoid promoting services you can't bill.
so paid and organic keywords are planned together.
from spend to appointments.
PPC places paid ads at the top of search results and can generate traffic quickly. SEO earns organic rankings over time. Most practices benefit from both.
It depends on specialty, location, and competition. We estimate a starting budget during the audit based on local search volume and click costs.
Yes. We set up call tracking and form conversion tracking so you can see which campaigns produce calls and form submissions.
Your practice provides and owns the Google Ads account; we manage it through the access you grant.
Engagements run on a recurring agreement that renews automatically each year.
Get a free PPC audit showing wasted spend, missed opportunities, and tracking gaps in your current account.
